MOFT Off Road Safety Equipment
Commercial off road brands often try to capture elements of nature or the attributes of animals. The Moft logo was designed to reference the eye of a snake in order to relate the always vigilant model of self preservation. The pentagons geometric shape also reflects the standard of fortification and defense. The idea is to cast a dueling representations of nature’s design in contrast to the encroachment of human design. The end result is a logo that is iconic in the motorsports world.
Below are designs I have constructed in the moto-industry that showcase the application of the MOFT brand.